Sponsorship In Music: Tips To Help You Get It
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Getting a sponsorship by a relevant company can do a great boost in your music career. There are a lot of companies out there that do offer to sponsor artists, and there are a lot of artists who seek for someone to sponsor them. If you are thinking about doing this yourself, here’s a few things cleared up for you.
What’s a sponsorship?
Music sponsorships offer artists funding, or an amount of money, so musicians can cover the expenses and provide themselves things that brings their career up. Often, these sponsorships occur when a band or an artist is planning a concert or a tour. With the company sponsoring you, their brand gets recognized, and so do you because they offered you funding to help you put yourself out there. It is usually the logo of the company sponsoring you that is applied somewhere, whether it is the record you are selling, or it is printed on the ticket for your concert, on the merch you are selling etc.
What are the companies that offer sponsoring?
There are different companies out there that offer support to artists and upcoming artists by sponsoring them. Think about it, how many times you have seen the logo of some famous company on a concert ticket or a record? The companies that offer sponsorships do not always have to be companies that have something to do with music.
How to increase my chances in getting a sponsorship?
Attitude and approach
When you are seeking for a sponsorship, eventually you will get in touch with a brand that you would like to get sponsored by. It is important to contact them without making any major mistakes while doing so. So, let’s say that you found the company that you want to sponsor you, right? And you open your e-mail and start writing to them. No matter how good your music might be, and no matter how much potential you have, or how much you need their service, you NEVER go into it like that. Make sure that your approach is professional. Let them know why are you contacting them. Describe your work, your plans and your intentions. Offer them to see it themselves.
Discuss openly, and don’t be pushy
Okay. Yes. These companies know that you are contacting them to get sponsored. They know you need money. You don’t go and ask them for the money directly. It’s not how it works, and it’s not how it should work. It is very important to show interest in building a relationship with them. You should present your work and yourself responsibly. Don’t present yourself through bragging about your projects. Let the deeds do the talk. Share with them what you have, social media, videos, previous concerts, interviews, etc etc. Make sure to stay on the same page with them.
Prepare everything before you approach
Be ready with your ideas and concepts. Prepare to answer all of their questions.
Don’t do big demands right away
Don’t even think about it. I would suggest that you make the first move, actually. Offer to promote them for free on one of your gigs. You should be open for offering something in return. It is not just about getting their money. You should show interest and genuine value of their brand and their work.
Always have a plan B
By this I mean, don’t just go for one company that you find ideal to sponsor you. Of course, you know best what fits your brand and what goes hand in hand with it when it comes to this. But it is always good to have more options. So don’t be too closed minded and restricted.
How do I know what brand can provide me the sponsorship I need? Not just financially, but as a concept that exists and represents me as well?
This is a question that can go both ways, to the company and to you as well. So, what is it that will make a sponsorship right?
You will know this if you know your work, and what your goals are. You should make this clear in your mind before you decide to team up with someone for sponsorship. Think about what it is that your art brings to the audience. Is this brand’s sponsorship going to encourage it and help it grow? Does this brand and your art itself as a brand have anything in common? Anything that they can relate to? If so, then, that could be the right sponsorship for you.
It is not just you looking for sponsorship…
..but it is also companies that are looking to sponsor. And just as you, they might be searching for someone in particular. So, while you are seeking for someone, someone might be seeking for you as well. What does this mean? Well, this means that you too might be contacted by a company and have a sponsorship offered. So this is why it’s important for you to have a clear presentation on who you are and what your work is out there. This way people who are closer to what you are trying to represent will have a bigger chance of reaching you, and this can lead to long term relationships with the company.
So as you can see, it is as important to know who are as it is important to know who you’re looking for. When you team up with a sponsor, both sides are interested in growth of their brand. Always be on point and always be pro in your actions. When you have things sorted out and clear, you will get to the goal faster.