How Artists Can Benefit From Streaming Music Sites
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A discussion over whether an artist should upload their music to streaming music sites is bound to be a polarizing one. Everyone will have an opinion. Some will shake their heads and say no, it’s not worth it, while others will insist that these platforms are an essential way to reach an audience.
Today established streaming music sites including Spotify, Apple Music, and YouTube Music sit alongside innovative new sites such as Audiobaby. Music is now as accessible as an internet connection and a mobile or desktop device.
According to a study conducted by Parks Associates, 68% of US smartphone users listen to streaming music every day. With numbers like these, surely it is helpful for music artists to connect with internet listeners and get their sounds heard?
Here we take a look at some of the advantages and benefits of streaming music sites.
Keeping Up With Trends
CD sales are quickly moving the way of cassette tapes and vinyl records. The sale of CD music has been in decline for years and the fall in sales does not seem to be close to stopping anytime soon.
Concurrently, streaming music sales are on the rise. The rise in streaming has helped to stop the gap between falling CD sales and has kept revenues from music purchases in growth mode.
Music streaming is the media of choice for today’s audience. As much as we can talk about the good old days of CD and digital album sales, the answer is clear. Streaming music sites are here to stay.
Let’s Analyze This
With the hyper-growth of technology has come an upsurge in data analytics. Traffic and usage can be measured and assessed, giving the artist a detailed insight into their audience and listeners.
After releasing music to a streaming music website, the artist can see information. This can include which track has been listened to the most and how many listeners are enjoying the track. This information is not as easily accessible if the music is released via CD or digital album.
The use of such data to measure what kind of music is popular with your audience can be hugely beneficial to an artist. You have access to valuable insights which can help shape future tracks and point your music in the most useful direction.
Connect With Your Listeners
As an artist, you can use your playlists from a music site to connect with fans across a range of social media platforms. This allows a more personal relationship with the audience and boosts coverage for the music.
You can choose to share your own taste in music with links to artists who inspire you. Fans love to feel they have something in common with their musical heroes. Build a connection through a kindred enjoyment of music and songs.
Sharing a link which will take the fan directly to the music is a fast and easy way to showcase a track and spread the word.
Your Fans Can Help With Distribution
As in the previous point, link-sharing is a quick method of expanding the reach of your music. The snowball effect can be achieved through your established fanbase reposting your link. This allows your music to reach new fans.
Facebook has 1.94 billion active users. The platform’s Music Stories feature allows music to be easily shared and discovered. Via this medium, fans can listen to a 30-second preview of a shared song or digital album.
Tap into an online audience by encouraging your fans to share links to your tracks across all forms of social media.
The accessibility of streaming music cannot be surpassed. Once a fan subscribes to a music site, they have the ability to add your music playlists and to have their favorite tracks constantly within reach.
On-demand listening ensures that your music can be accessed wherever the listener may be. Whether your audience is traveling by public transport, exercising, or hanging out with friends, your music can be as close as a digital click away.
The portability of online music streaming has added greatly to its universal appeal.
Never before has the opportunity to listen to your favorite music and songs been so easy and simple. The “on the go” aspect of portable streamed music has played a big role in its rapid rise in popularity.
The Viral Effect
Nothing can help an artist’s career more effectively than having a track go viral.
Music streaming allows a track to reach across continents and cultures, giving an audience the opportunity to listen to the music before the track even reaches radio play in their country.
Unless you are an already established artist with a recognizable name, it is unlikely your tracks can reach a large audience unless your music is hyper-promoted. It is difficult to be one voice among many. Using a music streaming site to showcase your music raises your chances of your music reaching diverse global audiences.
Streaming Counts Towards Chart Success
Official music charts such as the Official UK Chart and Billboard include streaming data in their formula. Both sales and streams count towards your place in the charts, allowing you to leverage streaming figures on your road to music chart rankings.
Online charts can also give your music a useful boost. These charts also take into consideration the number of listeners using music streaming to access your tracks.
Upload and Share On Streaming Music Sites
Whether you’re a new artist wanting to get your music heard or an established artist wishing to expand your musical reach, the use of streaming sites makes sense. These sites allow you to market, share, and network in a way that makes it easy for the artist to connect with their audience.
Uploading your music allows your tracks to be discovered, shared, and enjoyed. Build a following, track your listening data, and connect with other people who share your interests.
Take a positive step towards introducing your music to the world. After all, isn’t it time you shared your unique voice, lyrics, and perspective with the world?