Logo: Creating A Good Logo For Your Band
Discover new music
Ever happened to you to see a logo of a band, not remember their name, but instantly have a song of theirs play in your head? Well, that’s because they have a good logo. In this article, we will talk a little bit about the importance of creating a good logo for your band.
What’s a logo?
By definition, a logo is a symbol. This symbol is used by a certain organization, a company, some project, and it is used so that people can identify them. A logo should be something that will directly make you think of whoever it belongs to. These visual marks come in different shapes, sizes, colors, styles. And they’re very important for your band, and why it’s important for you to invest in a good logo.
Why is having a logo so important?
Well, a logo holds the identity of your band. This is something that should catch people’s eyes, so that when they see it, they will recognize you. This is a trademark of your work, and it will probably go on your merch, on posters when there’s festivals that you’re going to play on, and so on and so forth.
I think it is a good idea to start thinking about a logo in the beginning of your career, once you can see that it has set a steady path to go on.
This will make your band look more professional, and, well, in a way – official. It kind of gives of that vibe that you guys know what you’re on to and what you’re about.
Creating a logo
First of all, you need to be inspired. So, it is totally okay to look up some other cool logos, or think about some that you know. What makes them so interesting and catchy? Then, think about what you’re really about. You should try and express this through the logo that you are going to create.
Now, you might have a great idea on your mind, but not really have the graphic design skills to create one. Please make sure you don’t screw it up when it comes to this, since this is something that will stick with you through your career. So, as much as it can hurt sometimes, if you can’t do it yourself, hire a designer. Make sure to be clear about your idea, and you can all come up with something together. You can even include your fans in this, you never know what you can get out of it.
The art of simplicity
A good logo is a logo that people won’t dwell on when they look at it. It should be one of those that will click in their head the second they see it. You don’t need much color, much detail, or any other twisting and turning around it. Take your time to build a concept and experiment on it, doodling different designs.
The goal is to be iconic and memorable, as well as to instantly relate to whatever it is that is supposed to represent.
Keep it simple and work around it. Less is more. You know this very well.
Wordmark, abstract iconography, both?
Let’s dive into this real quick.
A wordmark logo would be the type of logo in which obviously includes words. So, you think, how is this iconic? Typography is soo magical. Doing it with the right font and the right color can be so aesthetically pleasing and memorable.
Abstract iconography isn’t that much about words, as it is about just really nailing it with the right symbol that will perfectly represent what your message is.
If you’re a bit lower on budget, I do recommend going for the wordmark, and I wouldn’t underestimate it at all, because you can do great things with some good typography.
You can always do a combo of both of these and get a cool product.
Even though all of these look like a simple points and a lot of you maybe know about them, still, many, many bands fail to make a logo that is easy on the eye, both with whatever it is drawn, and the colors used for the logo.
Many many rock bands out there for example use a lot of skulls, and guns (and roses?), and red, and fire. And that’s fine but honestly, it doesn’t stand out anymore. A good logo should stand out to make people instantly connect it with you. Put your time and your effort in it because it is really going to be worth it.
Once again: keep it simple, easy on the eye, careful with the colors and avoid using too much of them. May look cool at first but it’s totally not.
For me personally, this is supposed to be the moment when in a compact, nice, understandable way you pack up everything your band and your art is about. It is often times going to be the first thing that speaks to your audience and your potential fans, even before they hear the music.
Get creative and may graphic design be with you! 🙂